Lifestyle

Nike’s goes Pro Hijab

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Nike is not just talk but action!

Nike has announced that it will introduce what they call a “Pro Hijab” for Muslim athletes with hopes of inspiring more more women and girls in the Middle East. This is especially designed for women who feel they are limited in sports in the Middle East.

The Pro Hijab will hit Nike Middle Eastern stores in early next year and has been in the works for more than a year.

“The Nike Pro Hijab has been a year in the making, but its impetus can be traced much further back to Nike’s founding mission, to serve athletes, with the signature addendum: If you have a body, you’re an athlete,” the Oregon-based company writes in the release.

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As for the product itself, Nike reports it has a pull-on design with its “most breathable” and stretchy mesh fabric, and athletes across different sports can adjust the Hijab to their liking. So comfort is really a priority.

In their advert, Nike gave out the example of Muslim figure skaters who need a tighter fit for movement that comes along with skating.

See the video below

The initial design will come in dark neutral colors, at the request of the athletes, with its Nike Swoosh coming above the left ear to showcase “the hijab’s pinnacle performance nature”.

“Everyday athletes from around the Middle East, including runners and cyclists, also assessed the hijabs,” Nike writes in the release. Nike gathered both the athletes’ performance feedback and their reactions to the garment’s aesthetic.

 

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This is very fitting considering that just recently where the chief executive Mike Parker called on staff to stand up for the brand’s values that celebrate diversity. He also said that they were being threatened by the Donald Trump’s decision of imposing a 90-day travel ban for nationals from Iran, Iraq, Libya, Somalia, Sudan, Syria and Yemen.

“Nike believes in a world where everyone celebrates the power of diversity. Regardless of whether or how you worship, where you come from or who you love, everyone’s individual experience is what makes us stronger as a whole,” he said.

People are pretty excited about the announcement

Nike isn’t just all talk, they’re taking action and making all the right moves with this one.

Featured Image: nike)

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