The 90 percent rule was introduced last year by SABC chief operating officer (COO) Hlaudi Motsoeneng, who instructed all 18 radio stations to play 90 percent local music. Hlaudi aimed at prioritising homegrown content, and the decision was welcomed by many local artists. But the decision later faced criticism, and it was reported that it left a massive decline in advertisement on radio and loss of revenue.
It is reported that the march will lead to the SABC studios were artists are going to hand in a memorandum, citing the reasons why they are against the scrapping, will be handed over to management.
Currently, the public broadcaster’s interim committee is in talks to determine the future of the 90 percent rule.