WATCH: Jay Z drops 4:44 video

Jay is wasting no time.

Jay Z is really on a roll he has released the video for the title track of his new album and we love it

The 4:44 video 8-minute long video for comes as the second clip off his new album,which was following the animated The Story of the OJ,  which was released a week ago. The video features contrasting images, the collage-like video opens with footage shot on a cellphone of a boy singing Nina Simone’s cover of Feeling Good.


Combining videos of prominent cultural black figures like Eartha Kitt and Jean-Michel Basquiat, along with footage of Jay and Bey performing together, and a collection of clips showing different facets of black American culture, the video certainly makes for an interesting watch.

It then cuts to a clip of All by Myself: The Eartha Kitt Story, where the singer talks about love which is followed by footage of riots, street dancers, viral footage and live footage of Jay-Z and Beyoncé performing Drunk in Love together.


JAY-Z released 4:44 on 30 June, and has revealed that the title track is about his marriage to Beyoncé. which includes his escapades outside his marriage The video much like the album, comments on the black experience in America with amazing visuals.

Though Jay-Z’s full 4:44 album is still only available on Tidal, a second video is said to come out soon to accompany the project is on YouTube.

See the full video below

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About the author

Ofentse Maphari